Copyright
Any creative work automatically has copyright protection on it. This means that any original photograph, illustration, blog post, poem, book, video, song, etc., is protected by copyright laws as soon as it takes a fixed format (that is, the moment it's tranferred from the creator's mind onto a medium such as a canvas, a .jpg file, a Word file, etc.).
"Copyright" means the "right to copy." Only the copyright holder can decide how the work will be used. If anyone else wants to use that work, they need to get the copyright holder's permission (and/or pay for it, depending on the case).
We can generally quote a small portion of a written copyrighted work, but we must always cite the source. (Depending on your program, this requires APA or MLA style citation.)
Example of a public domain image. (See attribution at the bottom of this page.) |
In most countries, copyright expires 70 years after the death of the creator. (In Canada, it has traditionally been 50 years after death, but because of the Trans-Pacific Partnership, we will soon be switching to 70 years.) When the copyright on a work expires, the work goes into the public domain. That means that it belongs to the public. Anyone can freely use the work, and make copies, without having to seek permission.
It's important to give attribution to public domain works so your audience knows what it is, who created it, and where you got it. The attribution information can go directly beneath the image, or at the bottom of the page, or another reasonable area that viewers can easily see.
Example of a CC image. (See attribution at the bottom of this page.) |
Creative Commons (CC) is an organization that paved the way for creators to make their work available to others freely without having to seek and grant permission. (This is a legal way of getting around the complications of traditional copyright in our digital era.) The creator is still the copyright holder, but by making their work available under a CC license, they are declaring, "I am the creator of this work and I hereby release it to the world to use. You don't have to ask my permission to copy it, but you DO have to give me attribution--let others know I have created it." CC has several variations that I'll cover in an upcoming post.
When using CC works, give attribution directly beneath the image, or at the bottom of the page in an easy-to-find spot.
Image: Shutterstock |
Royalty free works are not actually free. These are works that have a copyright on them, and you generally only have to pay for them once, but you don't have to pay a royalty every single time you use the work. For example, if you buy an image from Shutterstock under the regular license, you can use the image in multiple places even though you paid only once. Different royalty-free services have different conditions--it's important to read what you're paying for. I purchased the image on the left from Shutterstock, and I can use it in multiple places without having to pay again, but I can't give the file to another user. No one can legally download this image and reuse it without paying Shutterstock a fee. When you've paid for a RF image and using it for small non-editorial purposes, you don't have to give credit to the creator, although you're free to do so.
See the image credits below for an example of acceptable attribution. Note that you are always free to add more information, but be sure at include at least the name of the item if available, the name of the creator, the name of license if it's CC or public domain, and the web address it was retrieved from.
______________________________
Image Credits
- Unnamed photograph of mounted butterflies by Stella Bastone. [Note to students: I can post this because it's my own copyright.]
- "Blueberries in market, close-up" by Flickr user Arria Belli. Available under a Creative Commons Attribution-Share Alike 2.0 Generic license. Retrieved from https://commons.wikimedia.org/wiki/File:Blueberries_in_market,_close-up.jpg .
- "A Girl Reading" by Charles Edward Perugini. Original in Manchester Art Gallery. Image in the public domain. Retrieved from https://en.wikipedia.org/wiki/File:A_Girl_Reading.Charles_Edward_Perugini.jpg .
- Image from Shutterstock.